PHO24 is a noodle restaurant chain that belongs to Nam An Group, a well established corporation specializing in Vietnamese food. The founders believe that Pho is the best Vietnamese food since it has all the qualities a health-conscious eater would look for: fresh, natural, well-balanced and delicious. The company has committed to making the best Pho that its excellent recipe and know-how can be multiplied. The consistency of the soup is ensured by careful blending of spices and ingredients supplied from the company’s central manufacturing facility.During the past few years, PHO24’s principals have researched and developed a unique concept of Vietnamese pho noodle restaurant based on food quality, healthy, cleanliness, nice decoration and good service. This business concept has been very well accepted by both Vietnamese and foreign customers. Hence, PHO24 plans to take this opportunity for market expansion both in Vietnam and in overseas. The founders believe that their business concept is unique but easy to multiply due to its small store size, low investment, quick return on investment and standardized operational procedures.